Case studies and related firm-specific analyses
Marks & Spencer case for discussion de la Cranfield School of Management
Broker report by Credit Suisse-First Boston analysing EganaGoldpfeil (Esprit, Pierre Cardin…) performance
Report on Calvin Klein by
Gucci versus LVMH, MBA discussion case by Thunderbird, US-based
· “Gucci: can luxury goods conglomerates sustain above-normal returns?” Case analysis (of the Insead case) by R. Sepúlveda.
LVMH overview by Tulane University Business undergraduate
LVMH: in search of synergies in the global luxury industry. MBA discussion case by Thunderbird.
Le Groupe LVMH: le leader mondial du luxe. Analysis of LVMH strategies by Nicolas Dahan (In French).
Phillips-van Heusen, analysis of the investment case by the
Strategy and competitive analysis: The Gap and The Limited.
Case analysis by a group of MBA students at the
MBA discussion case on Ralph Lauren’s
The History of Adolfo Dominguez
Inditex key success factors, MBA discussion case by José Luis Nueno and M. A. Llano, from IESE (summary free, case is restricted)
Zara and knowledge management
“High speed fashion”, presentation from
§ Lean, Mean Fashion Machine – Process Competition in the Textile Apparel Industry. By Ludo Van der Heyden, Michael Pich & Nicholas Harlè, from INSEAD. MBA case study comparing Zara y Marks & Spencer strategies. Summary and Inspection copy. Also refer to the very clear supporting teaching notes (on request).
Zara: fast fashion. Multimedia case by Pankaj
Ghemawat and José Luis Nueno, for
· United Colors of Benetton (by Pinson, Tibrewala y Gee), MBA case study from INSEAD available for purchase at COLIS (ref 597-008-1). ECCH European Case Awards Winner 1999.
· “Diesel for successful living: branding strategies for an up-market line extension in the fashion industry” (Chandon and Grigorian). INSEAD MBA case from available from purchase at COLIS (ref 501-055-1; also CD-ROM y video).
Mini-biografies of CEOs of fashion companies
Financial data from publicly-owned companies
o Example of business plan for fashion company (Privacy Wear)