7.
Case studies and related firm-specific analyses
o
Donna Karan,
o
Marks & Spencer case for discussion de la Cranfield School of
Management
o
Broker report by Credit Suisse-First Boston analysing
EganaGoldpfeil (Esprit, Pierre Cardin…) performance
o
Report on Calvin Klein by
o
Gucci
·
Gucci versus LVMH, MBA discussion case by Thunderbird, US-based
·
“Gucci: can luxury goods conglomerates
sustain above-normal returns?” Case analysis (of the Insead case) by R.
Sepúlveda.
·
Louis Vuitton in the Japanese market
·
LVMH overview by Tulane University Business
undergraduate
·
LVMH: in search of synergies in the global
luxury industry. MBA discussion case by Thunderbird.
·
Le Groupe LVMH: le leader mondial du luxe. Analysis
of LVMH strategies by Nicolas Dahan (In
French).
o
Phillips-van Heusen, analysis of the investment case by the
o
Strategy and competitive analysis: The Gap and The Limited.
Case analysis by a group of MBA students at the
o
MBA discussion case on Ralph Lauren’s
acquisitions from
o
The History of Adolfo Dominguez
o
Zara:
§
Inditex key success factors, MBA discussion case by José Luis Nueno and M. A.
Llano, from IESE (summary free, case is restricted)
§
Zara and knowledge
management
§
“High speed fashion”, presentation from
§
Lean, Mean Fashion Machine – Process
Competition in the Textile Apparel Industry. By Ludo Van der Heyden, Michael
Pich & Nicholas Harlè, from INSEAD. MBA case study comparing Zara y Marks
& Spencer strategies. Summary and Inspection copy. Also refer to the very clear
supporting teaching notes (on request).
§
Zara: fast fashion. Multimedia case by Pankaj
Ghemawat and José Luis Nueno, for
·
United Colors of Benetton (by Pinson,
Tibrewala y Gee), MBA case study from INSEAD available for purchase at COLIS
(ref 597-008-1). ECCH European Case Awards Winner 1999.
·
“Diesel for successful living: branding
strategies for an up-market line extension in the fashion industry” (Chandon and
Grigorian). INSEAD MBA case from available from purchase at COLIS (ref 501-055-1; also CD-ROM y video).
·
Other
o
Mini-biografies of CEOs of fashion
companies
o
Financial data from publicly-owned companies
o
Example of business plan for fashion
company (Privacy Wear)