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7.            Case studies and related firm-specific analyses

o        Donna Karan, Pace University MBA case study

o        Marks & Spencer case for discussion de la Cranfield School of Management 

o        Broker report by Credit Suisse-First Boston analysing EganaGoldpfeil (Esprit, Pierre Cardin…) performance

o        Report on Calvin Klein by Evergreen State College 

o        Gucci

·          Gucci versus LVMH, MBA discussion case by Thunderbird, US-based Business School specialized on international business 

·          “Gucci: can luxury goods conglomerates sustain above-normal returns?” Case analysis (of the Insead case) by R. Sepúlveda.

o        Louis Vuitton:

·          Louis Vuitton in the Japanese market

·          LVMH overview by Tulane University Business undergraduate

·          LVMH: in search of synergies in the global luxury industry. MBA discussion case by Thunderbird.

·          Le Groupe LVMH: le leader mondial du luxe. Analysis of LVMH strategies by  Nicolas Dahan (In French).

o        Phillips-van Heusen, analysis of the investment case by the Cornell University Park Center for Investment Research. Included industry overview.  

o        Strategy and competitive analysis: The Gap and The Limited. Case analysis by a group of MBA students at the University of San Francisco.  

o        MBA discussion case on Ralph Lauren’s acquisitions from Columbia Business School.

o        The History of Adolfo Dominguez

o        Zara:

§       Inditex key success factors, MBA discussion case by José Luis Nueno and M. A. Llano, from IESE (summary free, case is restricted)

§       Zara and knowledge management

§          “High speed fashion”, presentation from Columbia Business School


§       Lean, Mean Fashion Machine – Process Competition in the Textile Apparel Industry. By Ludo Van der Heyden, Michael Pich & Nicholas Harlè, from INSEAD. MBA case study comparing Zara y Marks & Spencer strategies. Summary and Inspection copy. Also refer to the very clear supporting teaching notes (on request).


§       Zara: fast fashion. Multimedia case by Pankaj Ghemawat and José Luis Nueno, for Harvard Business School. Available for purchase at COLIS (ref 9-703-497)



·          United Colors of Benetton (by Pinson, Tibrewala y Gee), MBA case study from INSEAD available for purchase at COLIS (ref 597-008-1). ECCH European Case Awards Winner 1999.


·           “Diesel for successful living: branding strategies for an up-market line extension in the fashion industry” (Chandon and Grigorian). INSEAD MBA case from available from purchase at COLIS  (ref 501-055-1; also CD-ROM y video).


·        Other

o        Mini-biografies of CEOs of fashion companies    

o        Financial data from publicly-owned companies    

o        Example of business plan for fashion company (Privacy Wear)